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Playing the social media game

May 6, 2010

Someone told me today, “We [older people] are just immigrants to the land of new technology and social media; you [young people] are natives.”


This morning was the annual seminar by my dad’s PR company and the topic this year was “Reaching Top Health Blogs in the New Media Environment.” Sounds interesting, right? Especially for a Tweeting, Facebooking, Internet writing blogger like me! :mrgreen:

The event is held every year at the National Press Club, a place with tons of history. The walls are literally lined with pictures of all the famous people who have spoken there, from celebrities like Angelina Jolie and Tom Hanks to politicians including every president since Theodore Roosevelt.

Next door, Dee Dee Myers (Clinton’s first press secretary and the inspiration for CJ on “The West Wing”) was the featured speaker and, in a very Washington way, people walking through the halls were all very excited to see her. I didn’t spot Dee Dee but our event had its own great panel of health bloggers, working for outlets like NPR and Bloomberg News.

The panel was mainly reaching out to an audience of nonprofit organizations and PR agencies looking for ways to pitch stories to blogs. They talked a lot about the role of Twitter (very important) and how reporting for a blog is different from writing for a newspaper (less narrative).

A lot of what the panelists talked about was second nature to me but judging by the reaction of attendees, it was new and valuable information. Just hearing about the important role of Twitter was clearly eye-opening for some people. This is good news because it means that (hopefully) more social media jobs will be opening up and employing people like me who are experienced used this forms of new media.

It was streamed on-line, too, as a webcast. Anyone interested in learning to pitch to health blogs?! 😉 (Hey, a girl has to support the family business!)

I wasn’t an attendee but helped out registering people but–silly me–I forgot to bring any business cards or copies of my resume! A roomful of people interested in blogging and I was totally unprepared for networking. 😕

Do you think social media is here to stay or a passing fad?

8 Comments leave one →
  1. May 6, 2010 4:15 pm

    I’m thinking social media is here to stay…I mean, we can’t back track now can we? I’m sure many will get sick of it, and try to simplify their lives without it, but many will continue on!

  2. May 7, 2010 12:24 am

    what a cool event! I def think social media is here to stay!

  3. Jacquie permalink
    May 7, 2010 12:28 am

    I think it’s here to stay. It will evolve like any other form of media, but it’s making companies so transparent that I doubt it will fade unless the government puts laws on it.

    In other words, I’ve actually heard of AllHealth! So funny! That meeting looked great and even if you didn’t have business cards, hopefully you got a few 🙂

  4. May 7, 2010 2:10 am

    It is here to stay, but I think we are going to see it evolve a lot in the coming years. Facebook, twitter and others are becoming very commercialized, as companies and big organizations try to get on the same level as the people they are trying to reach. Which is great… to a point. As these sites become flooded with advertisements, “become a fan of,” excessive shamless self-promotional tweets, etc. I think that people will probably rebel a little bit. Then a new site or two will be open and become a fad, and people will start using THAT, and then it happens all over again : )

  5. May 7, 2010 7:45 am

    Did you get to talk to people and get THEIR business cards?

  6. May 7, 2010 7:55 am

    Oh it’s definitely here to stay (says the girl who works in social media) There’s just been a huge cultural shift in the way people find information. Now we expect information to find us, instead of going out to look for it.

    That event sounds really cool!

  7. Danielle permalink
    May 7, 2010 10:58 am

    I definitely think social media is here to stay!

    Sounds like a cool event 🙂

  8. Anne @ Food Loving Polar Bear permalink
    May 8, 2010 2:46 am

    What an interesting seminari! wish I could have been there too 🙂

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